Alibaba is the latest to show its ambitions in the Virtual Reality. As such, Alibaba is diving into the world of virtual reality and augmented reality. Alibaba Group believe that there is a hope in virtual reality in the long term. The hope is that VR shopping will be a whole brand new experience for the customer or a new way to persuade or convince people into buying more staff. Alibaba has made a huge investment in new VR technology start up to promote to better content and hardware development. In earlier, Alibaba has planned to create the world’s largest product gallery of 3D images to be used by VR developer. Also, the company even wants to bring its e-commerce into the world of virtual reality.
On March 2016, Alibaba had opened a Virtual Reality (VR) research laboratory called the GnomeMagic Lab in Hangzhou, China. This department will be closely linked to e-commerce group activities. This department was working on virtual reality (VR) or Augmented reality (AU) to assist the sellers on Alibaba platforms to build their own 3D product inventories. Its long term goal is to be able to help the business set up an entire VR stores.
Consumers who are interested can purchase the VR headsets via online shopping platform-Taobao. By using the VR headsets, consumers are able to stroll through and shops at store such as Macy’s New York flagship store via Taobao’s app. Alibaba has come up with a new VR payment system called VR pay, which allows virtual reality shopper to pay for their purchase by just nodding their head. In other words, users are able to pay for the items they wants without taking off their goggles.
Alibaba has also announced its first online virtual reality (VR) demonstration shop called Buy +. Buy+ was developed by Alibaba Group’s new virtual reality or augmented reality research unit GnomeMagic Lab. Buy+ is a virtual reality shopping mall and it is connected to Alipay and the payment will be secured. By wearing VR headset, users are able to walk through the virtual space of mall, visit different store and eventually make a purchase that will then be delivered in the real world. In July 2016, the Buy+ was introduced at Taobao Maker Festival at Shanghai World Expo Exhibition and Convention Center. It allows the visitors to have a trial on virtual shopping. Consumers will use their own VR headsets or glasses to navigate within the shop. By doing so, customers able to have the experience of shopping in physical store. In short, Alibaba offers the customer to shopping inside a virtual reality headset.
VR headsets enable the users to view the products in a 360 degree view in a physical store-like experience during shopping process. Users able to explore clothing and fashion products in different e-store by using VR headsets. Buy+ enable the users to look at different combinations of a clothing in terms of size, colour, texture and style before they consider to purchase that particular dress. The acceptance of Buy+ is increasing drastically in China. According to Alibaba, this device has been selling over 300,000 units on Alibaba’s online marketplaces in every month. By providing virtual reality shopping experience, more users will get attracted to Alibaba platform and Alibaba Group believe that market share in clothing, luxury items and household goods will increase.
In a nutshell, we can conclude that Alibaba has introduced virtual reality and it allows shopper in china to browse and the purchase the things they want in all over the world.
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